Brand Design & Guidelines
Packaging - Promotional Emails - Advertisements
Magazine
Layout - Typography - Photography
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Digital Event Flyers
Social Media Posts - Web Banners​
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Design Series
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GreaterGoods
This project involved creating packaging labels for a
series of natural, health & hygiene focussed products.
After creating the labels in Adobe Illustrator and Photoshop, I used 3D software to showcase them in relevant environments for advertisement visuals.
Wear the Mask
Bloom: Revive
This package set aimed for a portrayal of affordable decadence. The bath & body brand was directed toward young and old women looking for something fun to keep them young. I designed the labels & took physical product photography featuring classic scents, ingredients, and bright related colors.
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Macy's Promotional Email
Working with a copy writer and a design brief, I created a promotional email based on other Macy's email advertisements.
Bayers Web Ad
I created a motion graphic focusing on the personal aspects of life that people find important like work and family to create a compelling advertisement on how Bayers Pocket-sized Pain-relief can help the viewer in daily life.
Alternate Branding
Deliverables dedicated to a mock snack company selling bug protein based products.
Personal Magazine
These are full spread magazine layouts using real text and my own work for visuals.
Club Style Event Posters
The piece to right is for a fundraising event that included many performers so I picked a club themed style to emphasize the fun and showmanship of the event. I then created an ad (left bottom) for the CEO that advertises him as an emcee and speaker for events that have a similar style and audience as the event he already done.
Harmony in Motion Event
These are event advertisements. The first is a three slide carousel for instagram outlining the event details and the second is a web banner for advertising and to put above the event RSVP page.
SPD Advisory Council Meetings
These are instagram and facebook posts for monthly meeting with the Seattle Police Department for LGBTQ friendly, community meetings. I used a standard layout to make the post easy to recognize each month and then changed the graphics to make them unique to the monthly topic.
Unheard & Unturned
The design is made to look like the writer was slowly going more insane as the verse progresses to mimick the increasing intensity in the song.
Than it is Hope
This poster uses an abstract backgorund to represent the powers of heaven and hell mentioned in the song. Certain words are emphasized by altering the font and/or color.
Let Us Choose
The contrast between the child-like writing and the words written intends to disturb the viewer. The imagery of a four year-old writing this letter to their parents makes the message feel more sincere and desperate.